Counterfeit products have a negative impact on brands: not only do they affect revenue, but they also damage brand image with poor user experiences. In industries such as pharmaceuticals and food, counterfeit products can even pose a serious threat to consumer health and safety. Hence, companies are always on the lookout for robust anti-counterfeiting solutions. Also, in today’s competitive world, customers have a variety of brands to choose from, making it essential for companies to le...